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How to pick a web designer for your business
This seems like an easy task but it’s actually crucial. Your choice of web designer is your first step to having an effective online presence, and it can make or break your website. At A Website That...
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The future of online marketing inspired by the guy who invented the internet
Imagine a tool available to business owners that's so intuitive it almost guarantees a return you can't begin to imagine at such a low cost that's never been heard of or possible before... Sounds hard...
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How customers know if your website was designed by a professional
One of the most important things to remember when you're deciding on your web presence is this: customers know. They know if you've put some thought into your website. They know if you invested enough...
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User segmentation and your web page design
Converting your site visitors into leads is always the goal of any website owner. The best way to do this is to have content that caters to your audience, one that responds to their interests and...
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Running an Effective Email Campaign: No Spamming Please!
Email marketing has been vilified for the longest time. Because of the spam-happy abuse of some marketers, and the eventual creation of numerous spam guards and other similar software, many...
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Audience segmentation factored into website design
Converting your site visitors into leads is always the goal of any website owner. The best way to do this is to have content that caters to your audience, one that responds to their interests and...
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Benefits of a Responsive Web Design
A responsive web design is not just something you need to tick off your website list. There are immense benefits to it, ones that you shouldn't ignore. Foremost here is your search engine optimisation...
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What To Look For In A Professional Web Design Company: 2016 Edition
Yes, like anything with the littlest connection to technology, your expectations from your professional web design company also deserve an upgrade. We have gone through this list before. But, times...
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Social Media VS Search Engine Marketing; who is it for and what works for you?
So you've been in business for a while, have a basic website and want to know the next steps? You've heard about facebook and social media but is it for you and can it help you get new customers? The...
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DIY Vs Professional Web Design; Create it Yourself or Leave it to a Pro?
Occasionally, we speak with business owner who are torn between using a professional web design service and "doing it themselves". Should you build your own website? Maybe... but probably not. This...
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Content, Shmontent: Why You Should Invest in Your Web Content
For some of the web design and SEO projects we’ve encountered, we had to deal with clients who want to skip through their web content. Their idea is just to stick to content that have been written out...
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How to Use YouTube to Promote Your Website
One of the key strategies in promoting your website to your target market is off-site SEO and social media marketing (SMM). Within this strategy lies one of the world’s top ranked sites, and your SEO...
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Search Engine Optimisation Vs. Social Media Marketing: Do You Have To Choose?
The online landscape these days sees a divide between what to focus on: your search engine optimisation (SEO) or social media marketing (SMM). But, do you really have to choose? To answer this...
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Apply Old-School Marketing Strategies to Rev Up Your Online Marketing
Amongst marketing practitioners, an invisible divide seems to exist. This divide separates online marketers from old-school marketers, those who deal with traditional media such as television and print...
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Why You Need To Set Up a Sydney Business Blog
A Sydney business blog may seem like a common thing – something taken for granted because everyone has a blog these days. This is actually not the case; particularly if we focus on blogs that actually...
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The Sales Funnel and Your Sydney Business Website: How to Your Website Helps...
The sales funnel is something off any basic business course – yes.. When you intend for a successful career in marketing, it is something you keep to heart. Of course, in this day and age, you now...
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Simple Ways to Improve Your Shopping Website’s Performance
Your Sydney website is a business investment. It should give back in it’s own way. And, one of the ways it does so is through your online shopping page. When done correctly, it can convert your site...
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Online Conversion 101: What You Need To Know About Sydney Business Website...
Your Sydney business website is a big part of your success in today’s commercial landscape. You might have everything online covered – from an impressive website with engaging content to great social...
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Search Engine Optimisation Trends 2017: Optimising for User Intent
There are emerging search engine optimisation trends this early in 2017. We are going to focus on these SEO trends in depth, starting with optimising for user intent. What is Optimising for User...
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Search Engine Optimisation Trends 2017: Cross-Channel Marketing
One of the most noteworthy trends in 2017 is the sudden immense importance of cross-channel marketing, as opposed to the more dated multi-channel marketing. These two have used interchangeably but are...
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